Chris is a Coach, Educator, and Storyteller focused on how executives, teams, and companies are re-thinking, re-inventing and seizing new opportunities in the new digital economy. His primary areas of focus include leadership development, change management and brand identity.
As President of Sheridan Strategic Partners, Chris is hired by business leaders and their teams to help them lead and message with clarity, authenticity and impact. As Coach, Chris helps leaders and teams develop the tools, techniques, and mindset needed to help them embrace sustainable change and prepare for the challenges just around the corner. As Consultant, he leverages his years of corporate executive experience to help clients identify their unique value proposition – their “North Star” – and helps them craft that message and tell it to the world.
As a Professor at Wake Forest University, Chris is Program Coordinator for the University’s new Masters in Sports Media and Storytelling program. Along with teaching courses in storytelling, he has developed courses focused on the changing media landscape including , The Business of Sports Media, and Telling Stories with Digital and Social Media. He also advises the Athletic Department on media and messaging strategies.
Chris’s new portfolio comes after eight years helping some of the biggest names in media adapt to the digital age. At ESPN, Chris helped the network extend its key television brands to the digital space with the launch of a social strategy for SportsCenter and five regional websites. More recently, he led the network’s efforts to create and distribute original digital video. Prior, Chris led an award-winning digital newsroom as Executive Producer of ABC News.com. As Executive Producer, Chris also led the way as CNBC dove headlong into original digital video by developing and launching the CNBC Digital Workshop.
The editorial, management and thought leadership in the digital space comes after a distinguished 17-year, award-winning career in television news at the local, cable and network level. As a Senior Manager, he quarterbacked coverage of some of the biggest news and sports stories of the decade for ABC News and NBC News. Chris started his career in local news.
A lifelong learner, Chris is a certified executive and team coach as well as being certified in individual and team assessments. Chris has also studied advanced management techniques through the Darden School of Business at the University of Virginia, and New York University where he also received a Certificate in Sports Business Administration. He holds a Masters Degree from the University of Missouri. He did his undergraduate studies at Syracuse University’s Newhouse School of Public Communications.
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